My methodical + straightforward + engaging approach lets you authentically highlight the value you offer
I collaborate with savvy small-biz skippers like you to craft compelling personal narratives that increase engagement and sales through articulated value. My Much Ado About You!® methodology enables you to showcase how you deliver unique value to customers, demonstrate why you can be trusted, and give an intimate sense of what it’s like to work with you.
Over two decades ago, I was the lone female web designer surrounded by male “Webmasters.” I laughingly called myself the Web Diva®. It stuck.
Since 1998, the Web Diva® gig has crystallized my approach in helping clients tell compelling stories, all while designing and launching 700+ websites. My book, Web Diva® Wisdom: How to Find, Hire, and Partner With the Right Web Designer for You, provides the inside scoop on working with a web pro. My dozens of published articles illuminate the processes of the Wide World of the Web for web pros, their clients, and the DIY crowd. In other words, I’ve spent the last 22+ years writing both for and about the web-o-sphere.
A B.S. in Electrical Engineering from UC San Diego, and an M.S. in Computer Science from Stanford provided a solid foundation for a 20-year high-tech career in Engineering, Quality Systems, and IT. My solid base in business understanding and client focus then led me to a successful career in website creation — and then yet another career collaborating with folks just like you, to unearth the right words to tell their story.
I enjoy teaching in all forms — from gently educating clients, to participating in school Career Day events, to teaching Women in Science and Technology at Ohlone College in Fremont, California for 10 years. When I’m not crafting words and websites, you’ll most likely find me tying knots in yarn with a couple o’ sticks, while singing along to Broadway soundtracks, and listening for the timer signaling cookies ready to exit the oven.