Help your prospective clients see the value in what you have to offer them… and look like the superstar you are, without bragging!
I work with small business owners like you. I help them create a compelling narrative demonstrating how they know and understand their prospective customers. We work together to flip the story upside down: by focusing on the unique benefits you provide, and why they matter to your audience, suddenly the “about me” focus pivots to “it’s all about you.” And who doesn’t love hearing that?
I created Much Ado About You!™ as a methodology enabling you to show how you bring value to customers, demonstrate why you can be trusted, and give a sense of what it’s like to work with you. Talking about yourself, sure – but all the while, showing potential customers that you’re really only (OK, mostly) thinking about them.
“She is quickly able to synthesize information and get things back to basics with acute attention to detail.” —PB
“Lisa’s expertise is invaluable because of her ability to understand our vision, hear our needs and translate that into effective tools for business.” —KJ
“Lisa asked all the right questions, then guided us through the project, one step at a time, cheerfully and patiently.” —SP
Over 20 years ago, I was the lone woman surrounded by male “Webmasters.” I laughingly called myself the Web Diva®. It stuck.
21+ years as a web pro has provided a wealth of opportunities to help clients tell compelling stories. Designing and launching over 680 websites provided more than my fair share of ghost-writing opportunities — and I’m ready to put my ghost-writing skills to work helping you stand out from the crowd.
Much Ado About You!™ is a service of my established web design and maintenance business, Collective Discovery®.
My book, Web Diva Wisdom: How to Find, Hire, and Partner With the Right Web Designer for You, was published in 2014. I regularly write articles for the GoDaddy Garage.
Before jumping into the web-o-sphere, a B.S. in Electrical Engineering from UC San Diego, and an M.S. in Computer Science from Stanford provided a solid foundation for a high-tech career of 18+ years. My corporate career included positions at Hewlett-Packard, Logitech, and Quantum, with Director-level responsibilities in Engineering, Quality Systems, and IT. I’ve also worked at start-ups, focusing on the initial organizational set-up, developing complete process architectures covering all aspects of the business — from establishing policies and procedures for operations, to creation of IT infrastructure, intranets and external websites. These experiences provided a solid base in business understanding and client focus, which I can put to work assisting folks just like you.
“Solid technical expertise and business savvy coupled with abundant creativity, wit, and imagination.” —SM
“She helped me bring my vision to life in a clear, compelling, and powerful presentation.” —DT
“You have helped take us to a whole new level, one that I have been putting off for too long.” —JE
In 1990 I designed the curriculum for a semester-long seminar course, Women in Science and Technology, which was taught at Ohlone College in Fremont, California, and several local high schools, for over 10 years.
I’m a member of both the Fremont and Mission San Jose Chambers of Commerce. I enjoy working with local nonprofit organizations to help them establish and develop an Internet presence, and volunteer in a variety of non-technical capacities. Favorite hands-off-the-keyboard projects include designing costumes for a fabulous local musical theater company, and knitting and quilting items for sale or auction at fundraising events.
Recognition of which I am most proud includes a Leadership Award from Hewlett-Packard, an Outstanding Faculty Commendation from Ohlone College and the Don Gercich and People with Purpose awards, both for service and volunteer activities.