Work With Me

• Get an extra set of expert eyes on your content.
• Move your content from “stuck” to “in control.”
• Quickly get a second, unbiased opinion and immediately actionable ideas.
• Test drive my services in a low-key, no-pressure, minimal-investment format.
• Walk away with suggestions, concrete action items, and next steps.

Use the Test Kitchen to:

• Review: existing website content, LinkedIn profile, draft web page, blog post, or case study
• Brainstorm: case studies, blog post topics, social media post/article topics
• Audit: website architecture and organization
• Write: a small project such as your LinkedIn About section or guest blogger bio

1. You book a 60-minute Content Test Kitchen session.
2. If there’s content to review, audit, or edit, you provide it at least 48 hours ahead of our scheduled meeting time.
3. If it’s a brainstorming session, I need a basic idea of the topic and whatever work you’ve done so far.
4. I review, compile a list of suggestions, and do some editing (if appropriate).
5. At the session, we hash out content issues verbally, brainstorm, and create a to-do list.
6. Based on my pre-session review and our conversation, I recommend action items, next steps, and additional resources.
7. We discuss any questions, come up with an action timeline, and summarize.
8. I follow up with a recap email.
9. I’m available for follow-up questions via email, should you have them when implementing what we discuss.

A Content Test Kitchen session is just $347.

• Move your content strategy from “stuck” to “in control.”
• Quickly define a step-by-step plan for content execution.
• Test drive my services in a low-key, no-pressure, minimal-investment format.
• Walk away with a plan, concrete action items, and next steps.

1. You book a 60-minute Content Strategy Cookbook session.
2. I provide a homework assignment to be completed at least 48 hours before we meet.
3. I review, compile a list of follow-up questions, and map the strategy outline.
4. At the session, we hash out details, create a to-do list, and discuss the strategy elements.
5. After the session, you receive a written brief that lays out your content strategy, along with a step-by-step plan for moving forward.
6. I’m available for follow-up questions via email, should you have them when implementing what we discuss.

A Content Strategy Cookbook session is just $347.

We create a complete package including the following bite-sized components:

• Headline – Your one-liner lead-off statement.
• Is this you? – Statements voicing the issues your potential client is trying to solve.
• About my work – One paragraph about what you do, who you work with, and results you deliver.
• What’s in a name? – A short story about how the name of your business was chosen, and why it represents your approach, philosophy, or methodology.
• What I offer – One paragraph about the specific services you provide, and insight into your approach.
• Summary bio – A summary of your experience (often used on the Home page to lead to the full About page, but could also be used for a podcast guest bio, article byline/bio, or similar situation).
• Full bio –The longer story of how you arrived at where you are now (perfect for your About page).
• Who I best serve – A bullet list of statements describing your target audience’s job/role, attitude, desires, mindset, what they seek, etc.
• Areas of special interest – A bullet list of your specialty areas and how you provide results.
• Services – Details about the services you offer, including overview and/or package details (perfect for your Services page).
• Why Choose Me? – Specific benefits clients receive when working with you.

In addition…

• If you have testimonials or recommendations, I review and select the best “sound bites” to use on your site.
• I provide my boilerplate Privacy Policy and Terms of Use pages at no charge. Clients are free to use “as is,” or modify as necessary.
• I provide additional notes for your web pro, regarding formatting and using the content.

1. You sign up for the Whole Jar o’ Cookies Content Package.
2. You book a one-hour kick-off meeting.
3. I provide a homework assignment to be completed at least 48 hours before we meet.
4. I review your homework, and compile a list of follow-up questions.
5. At the session, we review any open issues, and discuss the process.
6. I develop your content using Google Docs, where you can watch over my shoulder, and provide feedback.
7. We finish off the content, and you have a package of information, ready to hand off to your web designer, or to use elsewhere.

You have two payment options for The Whole Jar o’ Cookies Content Package:

• Two payments totaling $1397: Payment #1 up-front ($700), Payment #2 upon completion ($697)
• A single up-front payment of $1297, saving you $100!

In both cases, we begin with a contract, and I provide an invoice for the amount due.