Have you hit a brick wall?
- “I don’t like writing.”
- “I’m not a good writer.”
- “I don’t know how to present my accomplishments in a way that doesn’t sound like bragging.”
- “I want people to read about what I’m selling, not about me.”
- “I’m not clear on what should be said on a website.”
- “I don’t have time to write content, I’m busy running my business.”
You need a story that:
- Captures readers’ attention: ignite a feeling and spark interest
- Shows you understand their needs: solutions to pressing problems and answers to burning questions
- Convinces them they want to know more about you: make them want to pull up a chair and chat with you for a while
- Highlights just how amazing you are: convince them you’re the one
- Expresses how you value two-way relationships: it’s not just all about you, and you can offer them value.
Don’t Sabotage your UVP
It’s difficult for customers to decide where to invest their time, money, trust, and respect.
A strong Unique Value Proposition (UVP) highlights the specific and unique benefit in choosing you, and why they should care. The wrong approach can do serious damage to both your reputation and bottom line.
Get your free copy of “4 Ways Even Savvy Small-Biz Skippers Sabotage their Unique Value Proposition”
I’m Lisa Stambaugh, the zealous wordsmith behind Collective Discovery® and Much Ado About You®. As the Web Diva®, I’ve designed 700+ websites, and published 55+ articles and an Amazon best-selling book illuminating the processes of the web-o-sphere for web pros, their clients, and the DIY crowd.
In all of my work, I strive to showcase clients’ relevance, trust, and likability, enabling them to build a connection with their own audience. When I’m not crafting words and websites, you can find me tying knots in yarn with a couple o’ sticks, while singing along to Broadway soundtracks, and listening for the timer signaling cookies ready to exit the oven.
May I help you unearth precisely the right words to tell your story?
