Have you hit a brick wall?

• “I don’t like writing.”
• “I’m not a good writer.”
• “I don’t know how to present my accomplishments in a way that doesn’t sound like bragging.”
• “I want people to read about what I’m selling, not about me.”
• “I’m not clear on what should be said on a website.”
• “I don’t have time to write content, I’m busy running my business.”

 

You need a story that:

• Captures readers’ attention: ignite a feeling and spark interest
• Shows you understand their needs: solutions to pressing problems and answers to burning questions
• Convinces them they want to know more about you: make them want to pull up a chair and chat with you for a while
• Highlights just how amazing you are: convince them you’re the one
• Expresses how you value two-way relationships: it’s not just all about you, and that you can do something for them.

 

Take the next step

Much Ado About You!™ is a strategic method to present your strengths across your entire site, not just on a traditional (and possibly somewhat ineffective) About page.

Beyond bolstering your credibility, listing your achievements, and highlighting your accomplishments, it must address your readers’ unanswered questions:

• Am I in the right place?
• Is this the right resource for me?
• Can they help me solve my problem?