Much Ado About You - a Service of Collective Discovery, Inc.

  • About
  • Work With Me
  • Media
  • Book
  • Why Me?
  • Brag Your Butt Off
  • Contact
  • Payment

Why Me?

When You Choose to Work With Me:

  • You’re thrilled my kitchen-tested recipes organized your story ingredients into targeted content.
  • You’re delighted with content that gets to the point and quickly leads readers to take action.
  • You’re proud to serve up a delicious, custom-crafted buffet of storytelling goodies.
  • You’re confident your materials showcase your contributions without sounding boastful or obnoxious.

Case Studies

Clarifying how an entrepreneur facilitates clients finding joy in the process

The Story
The Story
After many years in a variety of positions in the healthcare community, Lucy was ready to launch her idea for a new service to offer clients dealing with the challenging lifestyle changes that come with sustaining significant weight loss.

Challenge
  • The weight management arena is over-inundated with marketing hype around a very difficult and challenging topic.
  • Existing approaches come up short in helping people find a way to enjoy the experience… in fact, to find joy in the experience.
  • Lucy wanted to show how her personal journey — along with many years of complementary expertise as a teacher, lecturer, advocate, and mentor — allowed her the perspective to empathize with clients on their real-life journey.

How could we explain her unique approach to potential clients, while setting realistic expectations around the challenging long-term work ahead for them?

Solution

Our focus:

  • Clarify how her perspective was unlike any approach currently on the market, and why this is relevant to potential clients.
  • Highlight her advantages: shared partnership, bold redefinition of perspective, enjoyment of the process, and working with a trusted advisor.
  • Emphasize her approach to helping clients find joy in the context of the serious work they would commit to in achieving their weight management goals.
  • Showcase her past history in complementary fields of health and lifestyle management, and how they supported this new service.
  • Re-frame these advantages as meaningful benefits which are crucial to clients’ achievement of goals, sustained success, and positive self-image.
Results

“I’ve gotten so much out of this! The discussion has been as helpful about next steps in general as it has been about the specifics of my new site.”

  • We created a better understanding of her target audience.
  • We fine-tuned messaging directly addressing client concerns.
  • We solidified the communication plan for the new messaging.
  • We further clarified how her business and process would work.
  • We developed of content for her new website, including About page, Frequently Asked Questions, and service description.

 

Developing a timeless new resumé and LinkedIn profile in 24 hours

The Story
The Story
After several years at home raising a family, former executive Barb was ready to return to the workforce, yet was lacking an up-to-date resumé. Urgent, 24-hour turnaround was required, as she had an opportunity waiting for her, demanding immediate response.

Challenge
  • Typical resumés focus on a reverse chronological listing of past positions and her most recent positions ended years before.
  • Barb needed a resumé highlighting her skills and experience, while minimizing a purposeful several-year employment gap.
  • She wanted to highlight her exceptional organizational and management skills leading to past project successes — even though the most recent successes were volunteer work.

How could we focus on her skills and accomplishments, while minimizing her intentional gap in employment?

Solution

We were under the gun to deliver immediately, and skipped the typical written communication path used to gather and assemble information, working extensively by phone and Zoom.

Our focus:

  • Clarify the traits, skills, and approach that made her a standout in all positions, whether paid or volunteer.
  • Highlight proven leadership in both operational management and team-building.
  • Emphasize skills in developing and overseeing complex assignments.
  • Showcase her unique intensity, her goal-oriented, ambitious, and hard-working approach, and her motivational, energetic, and passionate leadership style
  • Re-frame specific examples demonstrating direct benefits to employers and nonprofit leaders.

While former positions and dates were listed at the end of the resumé, the focus was on results and accomplishments, not tied to specific timeframes.

Results

“Proud to partner with you and have you as a guide — and a gift for you to take over 20 years, and in 24 hours, bring it into immediate play.”

  • We crafted an entirely new resumé, which was in the hands of hiring managers just 24 hours later.
  • We set up a new LinkedIn profile, matching the new resumé format.

 

Re-aligning a coach’s personal brand with her new services

The Story
The Story
After 30+ years in the world of healthcare, Kelly was ready to transition to a new career allowing her to leverage her extensive skills, continuing to help others live their best lives.

Challenge
  • Following a multi-decade career as a registered nurse, Kelly moved to lifestyle coaching, and didn’t want to present as a current medical professional giving medical advice.
  • She did want to show how her past experience informed her coaching approach, coupled with her long-practiced holistic view of effective lifestyle change.

How could we highlight her background and experience, without confusing her former and current roles, to properly set expectations of what working with her would be like?

Solution

Our focus:

  • Clarify messaging to show how her extensive work experience and best-in-class coaching certification made her an exceptional fit for others seeking a more healthful and balanced lifestyle.
  • Highlight her approach to creating a personalized, unique health and wellness vision.
  • Emphasize her methodology to collaborate in creating a customized roadmap encompassing both short- and long-term goals.
  • Showcase her advantages: extensive relevant experience, customization far beyond a “one-size-fits-all” approach, fostering of skills to self-coach and sustain change, and her role as a source of usable + trusted information.
  • Re-frame these advantages as meaningful benefits for her clients.
Results

“Partnering with Lisa in this creative process resulted in great content for my website with the unexpected bonus of making me more comfortable talking to others about who I am and what I do.”

  • We fine-tuned her messaging to be consistent across all pages of her website.
  • We crafted a compelling About page far beyond a laundry list of chronological achievements, with a focus on highlighting benefits to clients, supported by social proof, and a deeply personal perspective on her approach to health and wellness.
  • We defined several relevant FAQs digging deep into her approach, and how it facilitates client success.
  • We created several focused case studies showing her work in action, demonstrating concrete results and benefits to clients.

 

Let’s put solutions like this to work for you

 


“Lisa is an amazingly talented writer, particularly in the technical field. She was recommended to me by a trusted friend when I mentioned my goal of writing a book. Lisa listened carefully to my thoughts about the topic and scheduled multiple meetings with me to help draw out the information needed to help me kick off the project. She provided a very helpful template that asked the key questions I will need to answer to not only write, but to publish and market my book.
— Angela, program manager and managing director
“What a dream it is to work with Lisa! She is witty, sassy (in a good way), and incredibly intelligent. I am ecstatic with the results of both projects where her writing expertise was in DIRE NEED!”
— Rebecca, communication and presentation skills trainer
“Working with Lisa was a joy! She is professional, efficient, considerate, and deliberate. I found Lisa to be extremely accessible and collaborative. The work was completed quickly and well with numerous online meetings. A thorough professional at her craft with superior customer service, I highly recommend working with her.”
— Debra, executive director
The details in her recommendations? Phenomenal. I’ll recommend Lisa in a heartbeat to anyone seeking a quality writer/marketer. She’s the best at her craft!”
— Precious, content strategist
“Lisa’s the perfect partner for any web professional. She understands how copy supports a website and will make any project a breeze when it comes to content. Clients enjoy working with her and are amazed at the copy she creates.”
— Mary Jo, web designer
“Lisa has a way of taking words and crafting them into a perfect message. She is a vital part of any marketing strategy and has taught me so much about how to evoke the correct emotions in my messaging.”
— Tina, brand strategist
“When you are working with Lisa, it feels like you’re working with your best friend who wants only the best for you.”
— Paula, professional coordination consultant
“Lisa’s superpower: Her critical thinking skills shine through in her concise yet impactful writing style. Bonus: Lisa has an amazing sense of humor!”
— Tina, nonprofit executive director
“As a marketing strategist, I often bring in specialists to help execute various aspects of the marketing plans that I create for my clients. I brought Lisa in to write blog content for a client and was very impressed with her professionalism and attention to detail. She is diligent, thorough, and gets things done on time. Lisa is always very responsive and eager to deliver high quality work. Highly recommend!”
— Kristi, marketing consultant
“I am always in awe of what Lisa can do with words to really make you stand out, relay a clear message, and truly capture who you are and your brand voice.”
— Michelle, business coach
I had the opportunity to work with Lisa on rebranding my resume which was well overdue. Lisa’s thoroughness, attention to detail and frequent communication throughout the process made it a very smooth and memorable process. Lisa’s formatting style is one of the best I’ve seen and have already received kudos from a few individuals I’ve shared it with. I would highly recommend Lisa for any resume development or rebranding a website.”
— Kevin, tech executive
“Lisa’s attentiveness to the use of words, ability to communicate with speediness, and her accuracy in ensuring quality are reasons why I am glad to have her assistance.”
— Joyce, college admissions counselor
“Lisa was a wonder to work with and really connected with us to better understand the accounting industry and sift through all the technical jargon to establish a clear focus and direction for our website.”
— Peter, accountant
“Lisa is a jack of all trades, a miracle worker and an all round amazing person! She is incredibly articulate, energetic and engaging and I love talking with her. She is also an extremely talented writer and an incredibly good business person who is straightforward, honest, and transparent.”
— Rachel, director of community experiences
“Lisa’s creativity and writing skills are joined by her approachability and eager-to-help attitude.”
— Adina, editor
“When you have Lisa on board with your project you are sure to get everything you ask for, and then some.”
— Greg, web designer and community organizer

© 2018–2023 Collective Discovery® | Privacy | Terms of Use