When You Choose to Work With Me:
- You’re thrilled my kitchen-tested recipes organized your story ingredients into targeted content.
- You’re delighted with content that gets to the point and quickly leads readers to take action.
- You’re proud to serve up a delicious, custom-crafted buffet of storytelling goodies.
- You’re confident your materials showcase your contributions without sounding boastful or obnoxious.
Case Studies
Clarifying how an entrepreneur facilitates clients finding joy in the process
The StoryThe Story
After many years in a variety of positions in the healthcare community, Lucy was ready to launch her idea for a new service to offer clients dealing with the challenging lifestyle changes that come with sustaining significant weight loss.
Challenge
How could we explain her unique approach to potential clients, while setting realistic expectations around the challenging long-term work ahead for them? SolutionOur focus:
Results“I’ve gotten so much out of this! The discussion has been as helpful about next steps in general as it has been about the specifics of my new site.”
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Developing a timeless new resumé and LinkedIn profile in 24 hours
The StoryThe Story
After several years at home raising a family, former executive Barb was ready to return to the workforce, yet was lacking an up-to-date resumé. Urgent, 24-hour turnaround was required, as she had an opportunity waiting for her, demanding immediate response.
Challenge
How could we focus on her skills and accomplishments, while minimizing her intentional gap in employment? SolutionWe were under the gun to deliver immediately, and skipped the typical written communication path used to gather and assemble information, working extensively by phone and Zoom. Our focus:
While former positions and dates were listed at the end of the resumé, the focus was on results and accomplishments, not tied to specific timeframes. Results“Proud to partner with you and have you as a guide — and a gift for you to take over 20 years, and in 24 hours, bring it into immediate play.”
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Re-aligning a coach’s personal brand with her new services
The StoryThe Story
After 30+ years in the world of healthcare, Kelly was ready to transition to a new career allowing her to leverage her extensive skills, continuing to help others live their best lives.
Challenge
How could we highlight her background and experience, without confusing her former and current roles, to properly set expectations of what working with her would be like? SolutionOur focus:
Results“Partnering with Lisa in this creative process resulted in great content for my website with the unexpected bonus of making me more comfortable talking to others about who I am and what I do.”
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— Angela, program manager and managing director
— Rebecca, communication and presentation skills trainer
— Debra, executive director
— Precious, content strategist
— Mary Jo, web designer
— Tina, brand strategist
— Paula, professional coordination consultant
— Tina, nonprofit executive director
— Kristi, marketing consultant
— Michelle, business coach
— Kevin, tech executive
— Joyce, college admissions counselor
— Peter, accountant
— Rachel, director of community experiences
— Adina, editor
— Greg, web designer and community organizer