How is Much Ado About You!® different — and better — than the typical approach?
Well, for starters, we’re going to talk about you, your products, and your services… but have readers be convinced we’re talking about — and to — them. This is all about the message of how you can help them, how you have just what they need, and why you stand out in a sea of competition. Our first and only goal is to help you land more customers and make more sales.
Why don’t you offer specific, pre-defined packages?
I’d love everyone to see the value of re-writing all of their content using this approach, but I also get that small business owners have a budget, and need to prioritize. Being practical, each piece can be managed a la carte, but it’s really a system of building blocks that form a cohesive strategy when taken altogether. We can’t do a bang-up job on your About page unless we’ve put in the work to create your killer Why Choose Me? messaging. All other content (FAQs, case studies, product/service descriptions, etc.) follows from that.
What is your process?
- We have an initial conversation to determine how I can help you
- I offer a package and proposal, crafted to meet your needs
- After you review the proposal and we agree on the project scope and deliverables, I send you an initial homework assignment to complete and return to me
- And from there, we start the process of writing and revision, until we’re done!
What? Homework? I thought I was hiring you to write this for me
Relax! This will be easy. I promise! I’m just going to provide you with a whole slew of opportunities to brag about yourself, your products/services, and why you are the one for the job. Even better, you’ll get a chance to complain about your competition, and tell me what’s completely wrong with them, that you do completely right!
You can write stream-of-consciousness, bullet lists, sentence fragments — whatever works for you. I won’t be grading spelling, grammar, or punctuation. This is to give me material to use as a starting point.